Changing the Game: An Interview on Games and Business with David Edery and Ethan Mollick

Editor's Note: The election has come at a particularly intense moment in my life ... between our researchers focused on games, branding, and civic media, and reflects an ongoing ... phones to social networks, from virtual worlds to video games -- in their effort to reach and mobilize [more...]

Date: 2008-11-06 13:09:08

Blog posts (5) | No video
 

Changing the Game: An Interview on Games and Business with David Edery and Ethan Mollick (Part Two)

The use of Second Life as a platform for consumer advertising and corporate promotion has generated a great deal of buzz in recent years. Now that the dust has started to settle, what do you see as the strengths and limitations of virtual worlds as a platform for brand messages? The answer depends on the virtual world [more...]

Date: 2008-11-07 14:06:35

Freeconomics

Chris Anderson, of The Long Tail fame has written another excellent article in the Wired Magazine titled “ Free! Why $0.00 Is The Future of Business ”.  This article is a precursor to his much anticipated new book ... casual games online and free-to-try massively multiplayer online games. Virtually everything Google does [more...]

Date: 2009-03-11 22:21:15

paidContent.org - Worlds.com To Activision, Linden Lab: 'Pay Up Or ...

Activision Blizzard and Linden Lab will eventually be paying out hefty licensing fees for World of Warcraft and Second Life, respectively, ... simultaneously in a virtual space. Kidrin said the goal wasn't to put competitors out of business ... as massively-multiplayer online games (MMOs) like The Sims Online and EverQuest, a favorable verdict [more...]

Date: 2009-03-12 01:50:28

Amazing 3D On-Line Shopping Experience

Serious Games for shopping in a retail store Via: Lenovo eLounge – Welcome to the Lenovo eLounge ! ... feedback rating, Nortel says. Businesses can use their online stores to test out new store designs or ideas, in a virtual setting. Nortel licensed Epic Games' Unreal Engine platform as the basis [more...]

Date: 2009-01-19 23:17:02

5 Results